About Us
Matt Wassam
Matt Wassam is a 6th generation Coloradan. As an avid horseman and rancher, Matt has competed in events such as team roping, calf roping, and ranch rodeo. As the owner of Pro Rodeo Outfitters, Bell Mountain Ranch Equestrian Center, Colorado Saddlery, and the Hunter Company, Matt has utilized his expertise in agriculture, horses, and rodeo to grow and build these businesses. Matt possesses extensive experience in ranch operations, having dedicated years of his career to large ranch operations in Colorado, Idaho, and New Mexico. Additionally, Matt has owned and operated his own cattle business. Before venturing into entrepreneurship, Matt held senior leadership positions in corporate America.
Matt has also contributed to the community by serving on the Board of Trustees for Fort Lewis College and the Roundup Riders of the Rockies. He is a proud member of the Roundup Riders of the Rockies, the Pikes Peak RangeRiders, and the National Western. As a proud loving father of three wonderful kids, Matt loves spending time on his property in Elizabeth, riding his horses, and caring for his orchard, where he and his family raise apples, cherries, plums, and pears.
Ty Rinaldo
Ty Rinaldo weaves a narrative that blends the thrill of rodeo with the timeless spirit of the American West. Ty Rinaldo has been synonymous with the pulse-pounding action of the Professional Rodeo Cowboys Association (PRCA) and Professional Bull Riders (PBR) since the 1980s. With Ty's journey in the rodeo world he has become a fixture in the PRCA & PBR arenas.
Ty dedicated nine years of his career to professional bull riding, where he showcased his skills and determination in the arena. Transitioning from this role, he now focuses on sharing his expertise with the next generation of riders. As a bull riding coach and school instructor, Ty shares his knowledge and passion for the sport to aspiring athletes. With a background as a past PRCA and PBR judge, he brings a unique perspective to his coaching, drawing from his experience in evaluating performances. Additionally, he has made significant contributions as a stock contractor, with many of his bulls earning spots in prestigious events like the NFR and PBR World Finals. Ty's enduring legacy in the rodeo community is a testament to his unwavering commitment and love for the sport.